World Famous Sportswear Enters The Country
The world's clothing industry has long set its sights on the huge consumer market of China. With the deepening of reform and opening up and the opening of the country, world-famous clothing has swarmed and quickly gained a foothold. According to relevant reports, there is a dazzling array of domestic clothing in various colors on the market, and the price is not high, but it still loses to foreign famous brands. The survey shows that the main reason why foreign famous brands are favored by consumers is that the fabrics used in clothing have a good feel, soft and comfortable to wear, and fashionable styles, which represent popular trends. Although the price is higher, it is also acceptable to some working-class people. In order to open the door to Chinese clothing, Pierre Cardin, a world-famous fashion designer, has personally visited China 20 times for various cultural and commercial exchange activities. After careful consideration and thorough investigation and research, he transformed the suits that he promoted to China from the European version to China. Edition type. Even considering the difference between southern Chinese and northern humans, their high-end suits can occupy a foothold in China.
According to a survey conducted by Meiland Information Company, a subsidiary of the National Bureau of Statistics, in several middle schools in Beijing, children with at least one set of designer clothes accounted for more than half. Among them, 30% had two or three sets, and 10% had four sets. the above. The sportswear market is also facing the same situation. According to a CCTV report in a related program, more than 90% of middle school students in Beijing are honored to own a set of foreign brand-name sportswear (including sports shoes and other clothing accessories) such as Nike. Investigating the reason, three middle school students in Beijing told Li Ning in a letter: It is not that they blindly admire foreign countries, but that domestic sportswear is inferior to world famous brands in terms of style, function, performance, and color.
Looking at China's sportswear market, foreign famous brands are rampant all over the world with strong funds, advanced equipment, stable quality, exquisite fabrics, superior performance, and the celebrity effect of the world's established sports teams and super athletes. Among them, it is inseparable from the modern scientific knowledge, Schindler's information network, rich market experience, superb design team and lofty marketing vision of the producers and operators.
