The needs and characteristics of sportswear
The function and shape of the human body will continue to change with age, especially when a person enters middle age, the changes in the function, shape and psychology of the human body will be more significant. They no longer develop toward stereotypes like teenagers, but evolve toward a discrete state where the differences between tall, short, fat and thin individuals widen: large abdomen and thick waist, falling buttocks, and collapsed chest and back are typical characteristics of certain middle-aged and elderly people.
Faced with such a special group, if sportswear manufacturers do not have a unified size and cannot make a unified proofing, they cannot produce on the assembly line. Modifying the board type and small batch production will increase the cost. This is the last thing manufacturers want to do. Therefore, the current middle-aged and elderly people are only left in the position of "picking a little fat" when buying sportswear. Secondly, the body's ability to withstand external stimuli in middle-aged and elderly people is reduced, especially the elderly, who are unwilling and unable to tolerate the discomfort and stimulation of the body such as hard cuffs, short risers, tight trousers and chemical fiber fabrics. The traditional Chinese ethics and aesthetic concepts have made the middle-aged and elderly people more restrained and introverted when choosing clothes. They lack the bold and lively psychological characteristics of foreign elderly people in the way they wear. The requirements of functions and accessories are also more difficult to meet than young people. This has caused misunderstandings that people think middle-aged and elderly people are "critical" and "difficult to wait".
In fact, the consumption psychology of middle-aged and elderly people on sportswear is similar to that of ordinary clothing. With the growth of age and experience, people's psychological quality also tends to be mature and stable. Therefore, when choosing sportswear, middle-aged and elderly people first require that the color tone should not be too dark and dull, nor colorful; the color should be concise and lively, pure and elegant, which is pleasing to the eye, and otherworldly; and the style should be steady and dignified Loose, decent, comfortable and generous; function should be soft, warm, good elasticity; fine processing, high quality and reasonable price...; all of this reduces their choice of sportswear.
Although in recent years, many clothing experts and scholars have been calling for middle-aged and elderly people to emancipate their minds, break through the old traditional Chinese clothing aesthetic concepts and customs, and age feelings on their own clothing, boldly choose beautiful colors and styles to show the Chinese The elderly still possess the youthful vigor, but the traditional ideas and customs formed in China over thousands of years are not easy things that can be reversed overnight. Moreover, the yellow complexion of the Chinese themselves is a color that makes clothing difficult to match. In this regard, China's clothing manufacturers have not yet given a full understanding.
